Strategy that’s accountable to revenue.Or it doesn’t count.
An independent brand and commercial partner since 2012, in Toronto and Miami. We design the strategy and run the execution — one team, owning the outcome.
Raul Lince
Founder
Raul Lince is the Founder of Grid Brands Group. He launched the firm in 2012 to bridge the gap between brand strategy and commercial execution. Grid was built on the belief that strategy only matters if it is directly accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and take full-stack ownership of the work required to drive growth. His approach combines strategic clarity with disciplined execution.
Raul Lince
Founder
Raul Lince is the Founder of Grid Brands Group. He launched the firm in 2012 to bridge the gap between brand strategy and commercial execution. Grid was built on the belief that strategy only matters if it is directly accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and take full-stack ownership of the work required to drive growth. His approach combines strategic clarity with disciplined execution.